Summary of the Content

The Netflix 'Leaving Soon' label has significantly influenced viewer behavior by creating urgency and prompting users to watch titles before they disappear. Many viewers find themselves drawn to content that is about to be removed from the platform, leading to a surge in views for seemingly random titles, particularly older films. For instance, movies like "Norbit" and "The Sentinel" saw spikes in popularity as they were flagged for imminent removal. This phenomenon can be attributed to psychological factors such as loss aversion and the fear of missing out (FOMO). While Netflix does announce which titles will expire, the lack of a consolidated list on its interface means that users often don't notice these titles until it’s close to their departure. This strategy has resulted in a rise in views for select titles as they gain attention from the impending deadline. As a result, the 'Leaving Soon' label not only enhances the viewing activity of these old favorites but also illustrates how the platform's organization of content can affect consumer choices.