Frontier's Bold Move

In a significant strategic shift, Frontier Airlines has launched an aggressive campaign to attract Southwest Airlines customers by promoting free checked baggage. This move comes in response to Southwest's recent decision to implement baggage fees, which has sparked considerable backlash from loyal passengers. Frontier positions itself as a customer-friendly alternative, emphasizing its commitment to passenger satisfaction through promotions and perks.

Frontier's updated offerings include a free checked bag along with complimentary access to its Economy Bundle for new bookings made through specific dates. This bold marketing strategy directly targets Southwest's customer base, urging dissatisfied flyers to consider switching to Frontier for a more favorable travel experience. Additionally, Frontier's CEO has made remarks emphasizing their intention to reclaim passengers who feel undervalued by their current airline.